AQA 63336 loses initials
The UK's best question and answer service rebrands simply as 63336 as it launches Christmas marketing campaign
26 November 2009
AQA 63336, the UK's first and most accurate text question and answer service, has today changed its brand name to 63336 and the company's name to 63336 Limited.
The change of name builds on several years' work which has seen increasing focus on the premium text number in all communications. The question and answer text service was initially launched as 'AQA (Any Question Answered)'. In 2007 the service became 'AQA 63336', and now it is simply 63336.
"When we launched the world's first text question and answer service in 2004, we focused on our abilities to answer any question. Over time it became clear that the most important communication we could provide to our customers has been how to use the service, which is to text 63336. Coordinating everything to be 63336 will help customers remember what they need to do to ask a question," said Colly Myers, CEO, 63336.
The change of name coincides with a Christmas TV marketing campaign based around an advert called I am one of the 63336. The advert, which first airs on 30 November, will run for three weeks and is designed to attract new customers, as well as encouraging existing customers to ask more questions.
63336, formerly known as AQA 63336, was the world's first premium text based question and answer service when it launched in April 2004. It has now answered over 22 million questions from 2.2 million customers. Based in London, UK, 63336 uses 800 home-based researchers to answer the questions. 63336 recently launched the 63336 app, which provides customers with free questions.
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