63336 releases its final 'Alternative Report' on the Leaders' Debates

Cameron didn't smile at all, Clegg moved his hands 477 times, and Brown shook his head 59 times

29 April 2010

63336, the UK's most accurate text question and answer service, has crunched the real statistics for the UK's live TV Leaders' Debates. Want to know who got blamed the most? Who was quickest to answer a question, and who told the most jokes overall? 63336 has all the answers for you.

Analysis has been provided by researchers from 63336 who scrutinised each of the three debates, which were on domestic affairs, foreign policy, and the economy.

Download the full reports (pdf format):

  • report from debate #3 - 29 April
  • report from debate #2 - 22 April
  • report from debate #1 - 16 April

The categories for analysis were based on questions previously texted to 63336 by the British public, for example 'Who's the rudest politician?'. The 63336 researcher statistics and analysis have then been compiled overnight and published each week as the 63336 Alternative Report on the Leaders' Debates. The final 63336 Alternative Report, produced this evening, provides everything that the British public really want to know about the BBC Leaders' Debate, which focused on the economy:

Who had the most fun over the 3 debates?

Underdog Nick Clegg was the most relaxed, with 13 jokes, laughs and flirts over the 3 weeks. David Cameron took it all very seriously with only 7, while Brown managed 11.5.

Whose smiling methodology changed the most from the first to the third debate?

Cameron's smiling strategy has totally disappeared. He's presenting a no-nonsense image now. His tally has plummeted from 97 to 0 over the three debates.

What was the biggest deviation made in the BBC Leaders' Debate?

The biggest deviation was made by Brown, who forgot about benefit abusers and talked about cold pensioners and the clever women that go to college now.

"63336 has 800 experienced, very smart researchers across the UK who are used to answering tens of thousands of questions each day within minutes. Research teams worked on each of the Leaders' Debates, producing detailed analysis and statistics," said Paul Cockerton, Communications Director, 63336. "Now that the debates have finished, we know who smiled the most, told the best jokes, and deviated the most. Our alternative statistics give a clear insight into each of the main parties, based on what people really want to know."

Who used the oddest word?

The oddest words to crop up were pot plants, paper clips and shadows, all from Clegg. Cameron referred to "frightening people" 3 times. Brown said "we are desperate".

Who on average was the quickest respondent?

Cameron was quickest on average, at 0.309 seconds, with Brown, quickest in debates 1 and 2,showing signs of strain.

Who got blamed the most?

Unsurprisingly, Gordon Brown was blamed the most, 24 times by Clegg and 16 times by Cameron. The question causing the most arguments was Radley Russell's about immigration.

To get regular updates from 63336 download the 63336 mobile app from your mobile browser. The 63336 mobile app is free, comes with a free question, and allows customers to browse the top questions and answers, 63336 buzz, and view their question and answer history. Alternatively, customers can follow 63336 on twitter.

Editors notes

63336, formerly known as AQA 63336, was the world's first premium text based question and answer service when it launched in April 2004. It has now answered over 22 million questions from 2.2 million customers. Based in London, UK, 63336 uses 800 home-based researchers to answer the questions. 63336 recently launched the 63336 app, which provides customers with free questions.

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