63336 kicks off TV ad campaign

Latest £300,000 TV advert campaign coincides with the World Cup.

2 June 2010

This week 63336, the UK's most accurate text question and answer service, embarks on a two month TV advertising campaign to attract new customers and drive questions to 63336

"We're spending over £300,000 in June and July, carefully targetting channels, timeslots and audiences that have previously been shown to deliver the best performance," said Paul Cockerton, Communications Director, 63336. "At the same time, we've also refreshed our website at 63336.com, adding over 1,200 pages of Brilliant Answers content, to help increase visitors and drive downloads of the 63336 mobile application."

The latest campaign, based around the "I am one of the 63336 TV advert" has been launched following the appointment of All Response Media to manage UK TV planning and buying for 63336.

Andy Sloan, CEO, All Response Media says "We are so pleased to have been chosen to work with 63336. We aim to show how our approach to practical analytics combined with leading edge media planning will deliver the aggressive growth expectations within this exciting new marketplace."

The TV advert depicts researchers having 'special knowledge' with answers to all questions. 63336 uses over 800 home-based researchers, mostly based in the UK, to answer any question in minutes. So far, 63336 has answered over 22 million questions from 2.2 million customers.

The 63336 mobile app, which works on most mobile phones, can be downloaded by texting APP to 63336 (cost £1.20), and comes with three free questions. Alternatively, customers can download the app for free by pointing a phone browser to http://63336.com/a

Editors notes

63336, formerly known as AQA 63336, was the world's first premium text based question and answer service when it launched in April 2004. It has now answered over 22 million questions from 2.2 million customers. Based in London, UK, 63336 uses 800 home-based researchers to answer the questions. 63336 recently launched the 63336 app, which provides customers with free questions.

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